Designing a visual identity.
Hacera is a company working on creating a secure network for transactions through blockchain. I worked on helping them design their visual identity by redesigning their website as well as assets to be used in the future.
Typeface & Color
All my decisions for selecting a typeface and color guide was based on Hacera’s core concept of security. How can we show ourselves as safe/secure, and what is the message that we want to get across?
I landed on Blender pro, which was the perfect combination of warm and secure. Its geometric structure, along with its slanting stems, made for it be inviting and reliable at the same time. I ended up using it across the entire spectrum of hierarchy, from body text to headers.
Hacera’s previous website did not have a consistent color language; rather, it was haphazard with vibrant colors that did not match their identity. To further push Hacera’s “security” agenda, I went with blue as a core color. From there, I developed a spectrum of colors to use on the site.
Assets & Motion
Three big values/features that Hacera wanted to showcase were redefining security, scalability/speed, and inter-operability. These were to be shown on the home page, so I designed moving (and static) assets for each of these features.
We decided on a two column grid structure that would make use of modules. The site would introduce new elements of information as the viewer scrolls down. This was a collaborative decision between me and the CEO, as well as the dev team.
Redesigning Hacera’s logo.
Hacera’s old logo was isometric, so I played around within an isometric grid, trying to explore opportunities. All the moving assets I made were also designed in the same way, so I made sure that the logo followed the same visual language.
There is still much to be implemented and developed, but all in all, it was a great experience to be able to collaborate with a startup in developing a visual identity. With the time i had with them, I wasn’t able to complete everything, but moving forward, it would be nice to further design the interactive design of the site and its position within the brand’s ecosystem.